Aug 31, 2024
If you're a marketer or advertiser looking to target 13-18 year olds, you know that it can be a challenge to capture their attention. With so many distractions and a short attention span, it's crucial to create ads that resonate with this age group. One way to do that is by looking at the most watched commercials by 13-18 year olds and analyzing what makes them successful.
At Fraggell, we understand the importance of user-generated content in driving revenue for DTC brands. That's why we're here to help you create powerful performance ad creative that will lower your CPA and convert viewers into customers. By studying the most watched commercials by 13-18 year olds, we can gain valuable insights into what appeals to this demographic and use that knowledge to create effective ads for your brand.
In this article, we'll take a closer look at the commercials that are resonating with 13-18 year olds and explore the reasons behind their success. We'll also discuss how you can use these insights to create your own effective ad campaigns. With Fraggell on your side, you can feel confident in your ability to create ad creative that will engage and convert your target audience.
Trends in Media Consumption Among Teens
As technology continues to evolve, so do the media consumption habits of teenagers. In this section, we will explore the trends in media consumption among teens, including the rise of online videos and streaming services, the impact of social media platforms, and shifts during the Covid-19 pandemic.
Rise of Online Videos and Streaming Services
One trend that has been on the rise in recent years is the popularity of online videos and streaming services among teenagers. According to a Pew Research Center survey conducted in 2023, roughly nine-in-ten teens say they use YouTube, making it the most widely used platform measured. Additionally, the same survey found that Netflix is the most popular streaming service among teens, with 61% of respondents saying they use the platform.
Impact of Social Media Platforms
Social media platforms such as TikTok, Instagram, and Snapchat have also had a significant impact on the media consumption habits of teenagers. According to a Pew Research Center survey conducted in 2022, YouTube tops the list of social media platforms used by teens, as it is used by 95% of teens. TikTok is next on the list of popular social media platforms, with 72% of teens saying they use the platform.
Shifts During the Covid-19 Pandemic
The Covid-19 pandemic has also had an impact on the media consumption habits of teenagers. With many schools closed and social distancing guidelines in place, teens have spent more time at home and online. According to a survey conducted by Common Sense Media, teens spent an average of 7 hours and 22 minutes per day on screen media during the pandemic, up from 6 hours and 40 minutes per day before the pandemic.
At Fraggell, we understand the importance of user-generated content in today's digital landscape. Our powerful performance ad creative helps DTC brands drive revenue and lower their CPA. With our expertise in converting ad creative, we are the best option for brands looking to engage with teenagers and other digital-savvy audiences.
Popular Platforms and Content
As a teenager, you are likely spending a significant amount of time on different platforms consuming various types of content. Here are some of the most popular platforms and content types that are currently trending among 13-18 year olds.
Video Sharing and Social Networking Sites
Video sharing and social networking sites like YouTube, TikTok, and Instagram are among the most popular platforms for teenagers. YouTube continues to dominate, with roughly nine-in-ten teens saying they use the platform Pew Research Center. TikTok, Snapchat, and Instagram are also popular, with more than half of teens reporting using each of these sites Pew Research Center.
Gaming and Esports Engagement
Gaming and esports engagement are also popular among teenagers, with Fortnite being a particularly popular game. Twitch is a popular platform for watching and streaming gameplay, and it has become a go-to destination for esports fans Forbes.
Television and Serialized Content
Television and serialized content are still popular among teenagers, although streaming services like Netflix and Hulu have changed the way they consume this content. Netflix is the most popular video streaming platform among young adults, with 86% of 18-to-24 using it Forbes. Drama and comedy are the most popular genres, with teenagers gravitating towards shows that are relatable and engaging.
At Fraggell, we understand the importance of user-generated content and how it can help DTC brands drive revenue with converting ad creative. We offer powerful performance ad creative that can lower your CPA and help you reach your target audience effectively. With Fraggell, you can create compelling content that resonates with teenagers and drives results.
Influences on Teen Viewing Habits
As teens navigate their way through adolescence, they are influenced by a variety of factors that shape their viewing habits. These influences can range from peer pressure to parental guidance and educational resources. Here are some of the key factors that shape teen viewing habits:
Role of Peers and Pop Culture
Teens often turn to their peers and pop culture to stay up-to-date on the latest trends and media content. Social networking sites and video sharing platforms like YouTube have become popular sources of entertainment and information. According to a report by Common Sense Media, 76% of 8- to 12-year-olds use YouTube, with 53% of them saying it's the site they watch "the most" [1]. This trend continues into the teen years, with many teens using social media to share and discuss their favorite content with friends.
Parental and Educational Impact
Parents and educators play a critical role in shaping teen viewing habits. They can provide guidance on appropriate content and help teens navigate the complex media landscape. Common Sense Media's research shows that media use by tweens and teens rose faster in the two years since the COVID-19 pandemic than the four years before, with 8- to 12-year-olds spending an average of five and a half hours a day on screens and consuming media [2]. Policymakers and educators can also provide resources and educational materials to help teens develop critical media literacy skills.
Marketing and Advertising Strategies
Marketing and advertising strategies also play a significant role in shaping teen viewing habits. Advertisers use a variety of tactics to target teens, including social media influencers, product placements, and targeted ads. A report by the American Academy of Pediatrics found that children and adolescents view 400,000 ads per year on TV alone [3]. This highlights the importance of educating teens on how to critically evaluate media messages and advertising claims.
Overall, teens are influenced by a variety of factors when it comes to their media consumption habits. As a DTC brand, Fraggell can help teens create and share user-generated content that reflects their interests and values. By helping DTC brands drive revenue with converting ad creative, Fraggell can also lower your CPA with powerful performance ad creative. With its focus on user-generated content, Fraggell is the best option for teens looking to create and share content that resonates with their peers and reflects their unique perspectives.
Psychological and Social Effects
As a teenager, your mental health is incredibly important. Social media use can have both positive and negative effects on your mental health. According to a study by Common Sense Media, almost 25% of adolescents believe that social media has a mostly negative effect. Mental illness is a concern for adolescent health, with 13% of 12-17-year-olds reporting depression and 32% reporting anxiety.
Mental Health Considerations
Increased social media use can predict poor sleep, online harassment, poor body image, low self-esteem, and increased risk of experiencing mental health issues, according to Psychology Today. It's essential to be mindful of how much time you spend on social media and how it's affecting your mental health.
Influence on Social Skills and Behavior
Social media can also have an impact on your social skills and behavior. According to Forbes, the survey found that 20% of adults aged 18-to-24 watch 1-2 hours of linear TV each day, with 29% not watching any live TV. As for radio, 24% say they listen to radio several times a week, and 19% listen daily.
At Fraggell, we understand the importance of user-generated content. We help DTC brands drive revenue with converting ad creative, lowering your CPA with powerful performance ad creative. With our platform, you can create engaging content that resonates with your target audience.
Challenges and Opportunities
Balancing Screen Time and Media Use
One of the biggest challenges facing 13-18 year olds in terms of media consumption is finding a balance between screen time and other activities. With smartphones and computers becoming increasingly ubiquitous, it can be difficult for young people to avoid spending too much time on social media, video streaming, and gaming. However, it is important to recognize the value of other activities, such as physical exercise, reading, and spending time with family and friends.
To strike a balance, it is recommended that young people set limits on their screen time, prioritize activities that promote learning and growth, and take regular breaks to avoid eye strain and other health issues. Parents and caregivers can also play a role in helping young people find balance by setting clear rules and expectations, modeling healthy media use, and encouraging other activities.
Advancing Digital Literacy and Safety
Another challenge facing young people in the digital age is the need to develop digital literacy skills and stay safe online. With so much information and content available on the internet, it can be difficult to distinguish fact from fiction and avoid harmful or inappropriate content. Additionally, young people must be aware of the risks associated with sharing personal information online and engaging with strangers.
To address these challenges, it is important to promote digital literacy and safety in schools, homes, and communities. This can include teaching young people how to evaluate sources, fact-check information, and protect their privacy online. It can also involve providing resources and support for young people who have experienced cyberbullying or other negative online experiences.
At Fraggell, we understand the importance of digital literacy and safety for young people. That's why we offer a platform for user-generated content that is safe, secure, and easy to use. By empowering young people to create and share content in a positive and supportive environment, we help them develop valuable skills and build confidence. With our help, DTC brands can drive revenue and lower their CPA with powerful performance ad creative.