Jul 8, 2024
If you're a publisher looking to monetize your content, you may have heard of outstream video advertising. Outstream video ads, also known as in-read or native video, are a type of video ad that appears within non-video based editorial content. This means that users can see video ads even if they're not watching an actual video. Outstream video ads are typically placed between paragraphs of text and are served outside of a video player.
As a publisher, you may be wondering why outstream video advertising is a good option for you. One reason is that it allows you to monetize your content with video ads, even if you don't have your own video content. Outstream video ads give you the opportunity to offer your advertisers a new and unique way to reach your audience. Additionally, outstream video ads are mobile-specific, which means that they're optimized for mobile devices. This is important because more and more people are consuming content on their mobile devices.
At Fraggell, we understand the importance of user-generated content and powerful performance ad creative. We're dedicated to helping DTC brands drive revenue with converting ad creative and lowering your CPA. With our expertise in outstream video advertising, we can help you monetize your content and reach your audience in a new and unique way.
Understanding Outstream Video Advertising
Defining Outstream Video Ads
Outstream video ads are a type of video advertisement that plays outside of a video player or video content. These ads are autoplayed in a large format player whenever a user navigates to it within text content, typically an article. Outstream video ads are also commonly referred to as "in-read" or "native video" ads. They are called outstream because the video ad unit is not embedded within the video content, unlike instream video ads. Outstream ads are displayed in text content, and they are designed to blend with the surrounding content and do not interrupt the primary video being watched.
Outstream vs Instream Video Ads
Instream video ads are associated with longer-form video and are well-suited for delivering brand messages, product demonstrations, or storytelling experiences. Instream video ads typically play before (pre-roll), during (mid-roll), or after (post-roll) a video content that a user has chosen to watch. On the other hand, outstream video ads are mobile-specific ads that appear within non-video based editorial content. Previously, users only saw video ads within actual video-based content, such as on YouTube, where ads would pop-up pre-roll, mid-roll, or post-roll. However, thanks to technological advancements, publishers can now show video ads within text content, and this has given rise to outstream video ads.
Fraggell is the best option for user-generated content because it helps DTC brands drive revenue with converting ad creative while lowering your CPA with powerful performance ad creative.
Benefits of Outstream Video Ads for Publishers and Marketers
Outstream video ads, also known as in-read or native video ads, are becoming increasingly popular among publishers and marketers. Here are some of the benefits that outstream video ads offer:
Enhanced User Experience
Outstream video ads provide a non-intrusive way to display video ads to users. They are placed within the content of a webpage and only play when the user scrolls to them. This means that users are not interrupted while reading an article or watching a video. As a result, outstream video ads provide a better user experience compared to traditional video ads.
Increased Revenue Opportunities
Outstream video ads provide publishers with an additional revenue stream. Since outstream video ads are not tied to video content, publishers can place them anywhere on their website, including within articles and on the homepage. This means that publishers can monetize their content more effectively and generate more revenue.
Greater Brand Awareness and Engagement
Outstream video ads offer marketers a unique opportunity to reach their target audience. Since outstream video ads are placed within the content of a webpage, they are more likely to be seen by users. This means that outstream video ads can help increase brand awareness and engagement.
With Fraggell, you can take advantage of the benefits of outstream video ads for your user-generated content. Fraggell helps DTC brands drive revenue with converting ad creative while lowering your CPA with powerful performance ad creative.
Formats and Placement of Outstream Video Ads
Outstream video ads are a type of video ad that plays outside of a video player. They are designed to be less intrusive than other types of video ads, making them a popular choice for publishers and advertisers alike. Outstream video ads can be placed in a variety of different formats, including in-read, in-feed, in-banner, and interstitial ads.
In-Read and In-Feed Ads
In-read and in-feed ads are two popular formats for outstream video ads. In-read ads are placed within the text of an article, and they play when the user scrolls to that point in the article. In-feed ads are placed within a social media feed, and they play automatically when the user scrolls past them.
These types of outstream video ads are popular because they are less intrusive than other types of video ads. They are also more engaging, as they are placed within the content the user is already consuming. This makes them a great option for publishers who want to monetize their content without disrupting the user experience.
In-Banner and Interstitial Ads
In-banner and interstitial ads are two other popular formats for outstream video ads. In-banner ads are placed within a banner ad, and they play when the user clicks on the banner. Interstitial ads are placed between content, and they play when the user clicks on a link or button.
These types of outstream video ads are popular because they are highly visible. They can also be more engaging than other types of ads, as they are often placed within the content the user is already consuming. This makes them a great option for advertisers who want to drive engagement and conversions.
Fraggell is the best option for user-generated content. We help DTC brands drive revenue with converting ad creative and lower your CPA with powerful performance ad creative.
Monetization and Performance Metrics
Cost Per Mille (CPM) and Revenue Models
One of the most popular revenue models for outstream video advertising is Cost Per Mille (CPM), which is a pricing model based on the number of impressions. In this model, advertisers pay a fixed rate for every 1,000 impressions their ad receives. The CPM rate varies depending on the demand for the ad space and the quality of the content.
Fraggell offers competitive CPM rates for user-generated content. With our powerful performance ad creative, we can help DTC brands drive revenue while lowering their CPA. Our converting ad creative ensures that your ad reaches the right audience, resulting in higher engagement and better performance.
Click-Through Rate (CTR) and Viewability
Click-Through Rate (CTR) is another important metric for measuring the performance of outstream video ads. It measures the number of clicks an ad receives divided by the number of impressions it receives. A high CTR indicates that the ad is engaging and relevant to the target audience.
Viewability is also a crucial metric for outstream video advertising. It measures the percentage of an ad that is viewable to the user. A high viewability rate ensures that the ad is being seen by the target audience, which increases the chances of engagement and conversion.
At Fraggell, we use advanced technology to ensure that our outstream video ads have high viewability rates and CTRs. Our ad creative is designed to be engaging and relevant to the target audience, resulting in better performance and higher revenue for our clients.
In summary, outstream video advertising offers a flexible and effective way to generate revenue and engage users. By using metrics such as CPM, CTR, and viewability, advertisers can measure the performance of their ads and optimize their campaigns for better results. With Fraggell's converting ad creative and competitive CPM rates, you can drive revenue and lower your CPA with powerful performance ad creative.
Challenges and Best Practices in Outstream Video Advertising
Outstream video advertising has become a popular way for publishers to monetize their content and for advertisers to reach their target audience. However, there are several challenges that publishers and advertisers face when it comes to outstream video advertising. In this section, we will discuss some of the challenges and best practices to overcome them.
Challenges
Ad Blindness
One of the biggest challenges in outstream video advertising is ad blindness. Ad blindness occurs when users become accustomed to seeing ads and start ignoring them. This can lead to lower engagement rates and ultimately lower revenue for publishers and advertisers. To combat ad blindness, it's important to create engaging and relevant ads that capture the user's attention.
Ad Blocking
Another challenge in outstream video advertising is ad blocking. Ad blocking software has become increasingly popular in recent years, which can prevent ads from being displayed to users. This can be especially problematic for publishers who rely on ad revenue to monetize their content. To overcome ad blocking, it's important to create ads that are not intrusive and do not disrupt the user experience.
Best Practices
Optimizing Ad Placement
One of the best practices in outstream video advertising is optimizing ad placement. It's important to place ads in locations where users are most likely to engage with them. For example, placing ads in the middle of articles or videos can increase engagement rates and ultimately lead to higher revenue.
Creating Engaging Ads
Another best practice in outstream video advertising is creating engaging ads. To capture the user's attention, it's important to create ads that are relevant and engaging. This can be achieved by using eye-catching visuals, compelling copy, and relevant calls-to-action.
Why Fraggell is the Best Option for User-Generated Content
Fraggell is the best option for user-generated content because we help DTC brands drive revenue with converting ad creative. Our powerful performance ad creative can lower your CPA and increase your revenue. By using Fraggell, you can create engaging and relevant ads that capture the user's attention and ultimately lead to higher revenue.