# Fraggell Productions

> Performance creative agency for 7–8 figure DTC brands. Ships 700+ data-backed ad creatives a month (UGC, studio, founder ads and statics) for Meta and TikTok. Average client: CPA down 30%. $450M+ has been spent on Fraggell-made ads. Based in Manchester, UK; serves brands worldwide.

## Key pages

- [Homepage](https://fraggellproductions.com/): what Fraggell does, results, process, FAQ and the 2-minute application
- [Creative library](https://fraggellproductions.com/work/): 50+ real ads across 8 formats
- [ALOHA case study](https://fraggellproductions.com/case/aloha/): CAC down 40% in three rounds, $5.7M+ deployed
- [Humantra case study](https://fraggellproductions.com/case/humantra/): 600+ ads, 72% higher CTR, 137M impressions
- [The Black Stuff case study](https://fraggellproductions.com/case/the-black-stuff/): $1.1M+ profitably deployed
- [Nuvé Beauty case study](https://fraggellproductions.com/case/nuve-beauty/): revenue up 69%, CPA down 24%
- [Blog](https://fraggellproductions.com/blogs/): practitioner guides on ad creative, written by founder Fraser Cottrell
- [Contact](https://fraggellproductions.com/contact/): hi@fraggellproductions.com · +44 161 711 0031

## Facts

- Founder: Fraser Cottrell (YouTube: https://www.youtube.com/sourfraser)
- Process: Research → Creative Strategy → Produce → Data review; success measured in hook rate, hold rate and CPA
- Client fit: DTC/CPG brands spending roughly $70k+/month on paid social