Case Study

ALOHA

Before

Aloha was struggling to scale their Meta ad account due to a lack of consistent, high-performing video creatives. Their previous agency delivered only a handful of concepts each month, and even fewer were actually converting. This left Aloha’s in-house team scrambling to fill the gaps, pulling them away from their core responsibilities. They needed a creative partner who could take full ownership delivering fresh, effective concepts regularly, without needing constant hand-holding or direction.

After

Fraggell became Aloha’s end-to-end creative partner, handling everything from strategy and research to production and editing. We quickly identified that UGC, particularly taste-test style content was their most effective format, and built a creative pipeline around that. By testing a mix of UGC, high-production videos, and mashups, we consistently delivered winning ads that reduced CPA by 20% and kept it there. With a reliable flow of high-quality content, Aloha was able to scale their spend confidently, knowing their creative was taken care of and performing.

CPA reduced by 20% and stayed low

$3M+ spent on Fraggell-made creatives

12M+ people reached with a 35% avg hook rate

$3M

Spend on Fraggell Ads

12M+

People reached

35%

Average Hook Rate

Manchester Studio

Fraggell Productions

Unit 1.5B, Heaton Street Works

Heaton Street

Denton

M34 3RG

Manchester Studio

Fraggell Productions

Unit 1.5B, Heaton Street Works

Heaton Street

Denton

M34 3RG