Book a Call

Need Q1 Creative? Apply now before it's too late.

Our Creative

How We Work

Book a call

Book a call

Over 200+ DTC brands scaled

Helping DTC brands drive
revenue with converting ad creative

Helping DTC brands drive revenue with converting ad creative

Helping DTC brands Drive Revenue with Converting ad creative

Lowering your CPA with powerful performance ad creative

See If You Qualify

View our Work

Delivered Monthly

Created by Experts

Data Driven

We make creative that sells.

We aren't your standard creative agency. We use real-time ad data to help guide what creative your brand needs to lead to the highest conversions.

Work with us

UGC Creative

UGC is a must-have in every brand's ad account. It has the power to harness the authentic voice of your customers and drive conversions.

We utilise our vast creator & actor-network to create ads that include your demographic in their environment and convert like crazy.

UGC is a must-have in every brand's ad account. It has the power to harness the authentic voice of your customers and drive conversions.

We utilise our vast creator & actor-network to create ads that include your demographic in their environment and convert like crazy.

Fully vetted creators

Created with performance in mind

Take the Quiz

High Production

Our in-house video team can produce anything from studio product creative to high-production lifestyle videos.

We combine our legendary creative strategy techniques with attention-grabbing visuals to make high-converting branded ads.

Created in our £100,000 in-house studio

Produced by industry professionals

Start Scaling

Statics & GIFs

Every brand's ad account should have a diverse mix of creative styles. Static and GIF ads are a must.

Our team of designers test elements like copy and product imagery at speed without sacrificing quality.

Made to lower CPMs

Delivered monthly

Apply Here

Check out some of our
creative

View More Videos

Check out some of our
creative

View More Videos

Case Studies

Proven Creative Impact

Fraggell ads drove nearly 1 in 3 purchases

The Black Stuff

Fraggell became their full creative partner, handling everything from concept strategy and research to UGC, founder-led, and high-production studio ads. Within six months, our ads drove nearly one-third of all purchases on Meta, delivered a 9% CTR lift, and matched previous CPA benchmarks despite scaling aggressively. The founder got his time back and the brand got its edge back.

CPA reduced by 24% in 6 months

Nuvé Beauty

Fraggell became their creative partner, owning the full process from strategy to production. We sourced creators who genuinely needed the product, shot UGC and studio footage, and consistently launched new concepts. Within two months, we outperformed their legacy top ad and six months in, we’d helped grow revenue by 69%, lowered CPA by 24%, and built a system for regular creative wins.

$5.7M+ spent on Fraggell-made creatives

ALOHA

Fraggell became Aloha’s end-to-end creative partner, handling everything from strategy and research to production and editing. We quickly identified that UGC, particularly taste-test style content was their most effective format, and built a creative pipeline around that. By testing a mix of UGC, high-production videos, and mashups, we consistently delivered winning ads that reduced CPA by 20% and kept it there. With a reliable flow of high-quality content, Aloha was able to scale their spend confidently, knowing their creative was taken care of and performing.

View All

Built for Creative Testing

A robust creative testing system is the only way to scale with paid media.

At Fraggell we use our own variation method to help you find winning ads at speed.

A robust creative testing system is the only way to scale with paid media.

At Fraggell we use our own variation method to help you find winning ads at speed.

See If You Qualify

Here's what people are saying

Bobby
ALOHA
We came to Fraggell with the tall order of producing high converting creative that could help us get to first order profitable. In only three rounds of collaborating with the Fraggell team, we were able to cut our CACs by over 40% and hit that initial goal allowing us to scale up our dtc business. If you're looking for a partner that balances the art and science part of marketing, look no further.
Frederica
Nip + Fab
The team at Fraggell came up with new and interesting video concepts which helped with our test and learn process. Going beyond just the typical UGC formats, we were able to try out multiple trending hooks to improve the efficacy of our creative. Always friendly and flexible, the team are a joy to work with, and the partnership allowed us to get closer to finding winning concepts for our business
Luke
DudePruner
I have been extremely impressed with the creative ability of Fraggell. They are the first creative team that actually understood how to convert my customers. They share the brand's sense of humour and know how to speak the customers language. They took what was a very difficult task for me (creating a pipeline of new ads) and made it simple and pain free. Above all, their ads simply work.
Lucas
Sandrine
Delighted to have worked with Fraser and his team.
We had difficulty finding an agency that was both customer psychology focused and results driven.
He and his team were able to produce professional, high-performance ads for our brand.I can’t recommend him highly enough.
Jeff
Truearth
Working with Fraggell on video development has been amazing. The team captured the essence of our brand, presenting impactful and engaging content that truly resonates with our target audience. I appreciate their approach of creating and testing multiple hooks, not only providing optimal results but also valuable insights for future videos.
From the initial stages of ideation to the delivery of the final product, their video creation process is not only seamless but also relieves you of the workload. I recommend Fraggell to anyone in search of impactful UGC video development.
Paige
Solawave
The ease of working with the Fraggell team is a breath of fresh air in the space. They're thoughtful with their creative briefs, make it super easy to collaborate, and understand a path to success for all their projects. And don't miss out on their epic photography skills! It's a great one stop shop to improving your content needs. Not to mention they are great with communication, even with an 8 hour time difference between us!
Estela
Vibe
Our collaboration with Fraggell has truly enhanced our brand's visual storytelling. They've brilliantly tailored their creative efforts to highlight our product, aligning perfectly with our vision. For any company seeking a creative agency that resonates with your brand, and brings your product to life in ways you hadn't imagined, Fraggell is the partner you're looking for.
Patrik
Sofatutor
We were thrilled with Fraggell’s ability to bring fresh and creative styles to our paid social ad campaigns. Their team went above and beyond in exploring innovative approaches that helped our brand stand out in the crowded social media landscape. Fraggell’s ability to infuse unique and captivating elements into their designs gave our ads a distinct edge. If you’re looking for a creative boost in your ad development, Fraggell is the agency to choose.”
Sophie
Abnormal
We reached out to Fraggell to help us build our Instagram channel. They helped us to create some really engaging and creative content to bring our feed to life, using innovative ways to showcase our product and packaging. Fraggell always responded quickly to any questions and media amendments, whilst enabling us to have creative lead on each project, with their expert input when required.
Katie
Gumbies
Working with Fraggell has been such a smooth process and we couldn't be more impressed!
Sending over the brief and information about our products was such a smooth process. We felt confident from the start that we would get the results that we wanted.
Phil
Betweener
The best part about working with Fraggell is the thoroughness and efficiency of the process. Fraser and his team are organized and thoughtful and deliver exceptional work without fail. I highly recommend working with Fraggell.