The Black Stuff
$367K+ spent profitably
Fraggell ads drove nearly 1 in 3 purchases
9% CTR lift vs in-house creatives
Before
The Black Stuff had tried multiple agencies, but none could capture their brand’s rugged, no-BS ethos. Most creative felt like generic knockoffs of competitors. The founder was stuck making the best-performing ads himself, an unsustainable solution as the company grew.
After
Fraggell became their full creative partner, handling everything from concept strategy and research to UGC, founder-led, and high-production studio ads. Within six months, our ads drove nearly one-third of all purchases on Meta, delivered a 9% CTR lift, and matched previous CPA benchmarks despite scaling aggressively. The founder got his time back and the brand got its edge back.
