ALOHA
CPA reduced by 20% and stayed low
$3M+ spent on Fraggell-made creatives
12M+ people reached with a 35% avg hook rate
Before
Aloha was struggling to scale their Meta ad account due to a lack of consistent, high-performing video creatives. Their previous agency delivered only a handful of concepts each month, and even fewer were actually converting. This left Aloha’s in-house team scrambling to fill the gaps, pulling them away from their core responsibilities. They needed a creative partner who could take full ownership delivering fresh, effective concepts regularly, without needing constant hand-holding or direction.
After
Fraggell became Aloha’s end-to-end creative partner, handling everything from strategy and research to production and editing. We quickly identified that UGC, particularly taste-test style content was their most effective format, and built a creative pipeline around that. By testing a mix of UGC, high-production videos, and mashups, we consistently delivered winning ads that reduced CPA by 20% and kept it there. With a reliable flow of high-quality content, Aloha was able to scale their spend confidently, knowing their creative was taken care of and performing.
