Chomps

CPA 20% under target

New demographics discovered

Multiple evergreen winners found

Before

Chomps is one of the USA's leading snack brands. It wins in retail, but when it came to paid social, the team lacked a consistent flow of new video ads to test. Instead, they relied on static retargeting ads to convert new and old customers. Chomps wanted to scale with TikTok, but the lack of new video creative was making it impossible for them.

After

After working with us for several months, Chomp's ad account had a new lease of life. A flow of regular UGC ads helping them discover new winners and build on current trends. Plus, a TikTok ad account full of new video ads built for the platform. We also created a number of evergreen ads that are still live to this day.

$200K+

Spent on Fraggell Ads

$200K+

Spent on Fraggell Ads

30%

AVG Hook Rate

30%

AVG Hook Rate

2.0%

CTR

2.0%

CTR