DudePruner
Diversified the ad account with a mix of creative styles
Provided a massive archive of UGC and brand footage
Lowered CPA and CPMs
Before
DudePruners' growth was slowing down, and the winning ads they had made in the past were starting to underperform. The only new creative they were testing was static ads that the founder made in between meetings. Zero new video creative was being launched.
After
The team at Fraggell got to work fast, delivering 24 video ads within the first month and drastically changing the media mix within the account, resulting in a profitable CPA from the first purchase. Our creative only got better, building upon the data month by month. Along with our creative work, the brand's internal team could reuse our footage in statics and mashup ads, resulting in even more wins.
