Mysa
A mix of creative styles launched into the account
Lowered CPA by 20%
Multiple winning evergreen ads found
Before
Internally, the brand needed more creative strategy, and it didn't know what direction to take the ad creative. The main ads being run inside the account were static ads and compassion ads, and due to this, the customer base wasn’t growing at a fast enough rate. Hardly any video had been tested on the account, and with the brand scaling into new territories, they needed to try something new.
After
While working together, we found multiple winning ads for the brand, both video and static. Helping them increase ad spend and scale into Europe. We armed the marketing team with new assets to test regularly, which had never been done before at the brand.
