Chomps

CPA 20% under target

New demographics discovered

Multiple evergreen winners found

Before

Chomps, one of the USA’s top snack brands, dominates in retail, but paid social was a different story. With no steady stream of video ads to test, they relied on static retargeting to drive sales. When they set their sights on scaling with TikTok, the lack of fresh video creative held them back.

After

After a few months with us, Chomps’ ad account got a complete refresh. A steady stream of UGC ads helped them find new winners and capitalize on trends, while their TikTok ad account was packed with platform-native video creatives. We also produced evergreen ads that are still driving results today.

$200K+

Spent on Fraggell Ads

$200K+

Spent on Fraggell Ads

30%

AVG Hook Rate

30%

AVG Hook Rate

2.0%

CTR

2.0%

CTR