DudePruner
Diversified the ad account with a mix of creative styles
Provided a massive archive of UGC and brand footage
Lowered CPA and CPMs
Before
DudePruners’ growth was hitting a wall. Their once high-performing ads were losing effectiveness, and the only new creatives being tested were static ads quickly made by the founder between meetings. With no fresh video content in rotation, their ad performance was fading fast.
After
The Fraggell team moved fast, delivering 24 video ads in the first month and completely transforming the brand’s media mix. The result? A profitable CPA from the very first purchase. Month after month, our creative improved, fueled by real performance data. Beyond just video ads, the brand’s internal team leveraged our footage to create static and mashup ads—unlocking even more wins and extending the impact of our work.
