Over 200+ DTC brands scaled
Helping DTC brands drive
revenue with converting ad creative
Helping DTC brands drive revenue with converting ad creative
Helping DTC brands Drive Revenue with Converting ad creative
Lowering your CPA with powerful performance ad creative
Lowering your CPA with powerful performance ad creative
Delivered Monthly
Created by Experts
Data Driven
We make creative that sells.
We make creative that sells.
We make creative that sells.
We aren't your standard creative agency. We use real-time ad data to help guide what creative your brand needs to lead to the highest conversions.
UGC Creative
UGC Creative
UGC is a must-have in every brand's ad account. It has the power to harness the authentic voice of your customers and drive conversions.
We utilise our vast creator & actor-network to create ads that include your demographic in their environment and convert like crazy.
UGC is a must-have in every brand's ad account. It has the power to harness the authentic voice of your customers and drive conversions.
We utilise our vast creator & actor-network to create ads that include your demographic in their environment and convert like crazy.
Fully vetted creators
Fully vetted creators
Created with performance in mind
Created with performance in mind
High Production
Our in-house video team can produce anything from studio product creative to high-production lifestyle videos.
We combine our legendary creative strategy techniques with attention-grabbing visuals to make high-converting branded ads.
Created in our £100,000 in-house studio
Created in our £100,000 in-house studio
Produced by industry professionals
Produced by industry professionals
Statics & GIFs
Every brand's ad account should have a diverse mix of creative styles. Static and GIF ads are a must.
Our team of designers test elements like copy and product imagery at speed without sacrificing quality.
Made to lower CPMs
Made to lower CPMs
Delivered monthly
Delivered monthly
Case Studies
Case Studies
Proven Creative Impact
Proven Creative Impact
New demographics discovered
Chomps
After working with us for several months, Chomp's ad account had a new lease of life. A flow of regular UGC ads helping them discover new winners and build on current trends. Plus, a TikTok ad account full of new video ads built for the platform. We also created a number of evergreen ads that are still live to this day.
Provided a massive archive of UGC and brand footage
DudePruner
The team at Fraggell got to work fast, delivering 24 video ads within the first month and drastically changing the media mix within the account, resulting in a profitable CPA from the first purchase. Our creative only got better, building upon the data month by month. Along with our creative work, the brand's internal team could reuse our footage in statics and mashup ads, resulting in even more wins.
Our creative helped lower CPA by 60%
ALOHA
Within the first month of working with us, we helped lower their CPA by 60% and found two winning evergreen ads that continued to be top performers within the account for the next 12 months. Along with UGC, our high-production ads have helped them sell out two special edition launches, resulting in millions of views and impressions.
New demographics discovered
Chomps
After working with us for several months, Chomp's ad account had a new lease of life. A flow of regular UGC ads helping them discover new winners and build on current trends. Plus, a TikTok ad account full of new video ads built for the platform. We also created a number of evergreen ads that are still live to this day.
Provided a massive archive of UGC and brand footage
DudePruner
The team at Fraggell got to work fast, delivering 24 video ads within the first month and drastically changing the media mix within the account, resulting in a profitable CPA from the first purchase. Our creative only got better, building upon the data month by month. Along with our creative work, the brand's internal team could reuse our footage in statics and mashup ads, resulting in even more wins.
Our creative helped lower CPA by 60%
ALOHA
Within the first month of working with us, we helped lower their CPA by 60% and found two winning evergreen ads that continued to be top performers within the account for the next 12 months. Along with UGC, our high-production ads have helped them sell out two special edition launches, resulting in millions of views and impressions.
Built for Creative Testing
Built for Creative Testing
A robust creative testing system is the only way to scale with paid media.
At Fraggell we use our own variation method to help you find winning ads at speed.
A robust creative testing system is the only way to scale with paid media.
At Fraggell we use our own variation method to help you find winning ads at speed.
Here's what people are saying
Here's what people are saying
Bobby
ALOHA
We came to Fraggell with the tall order of producing high converting creative that could help us get to first order profitable. In only three rounds of collaborating with the Fraggell team, we were able to cut our CACs by over 40% and hit that initial goal allowing us to scale up our dtc business. If you're looking for a partner that balances the art and science part of marketing, look no further.
Frederica
Nip + Fab
The team at Fraggell came up with new and interesting video concepts which helped with our test and learn process. Going beyond just the typical UGC formats, we were able to try out multiple trending hooks to improve the efficacy of our creative. Always friendly and flexible, the team are a joy to work with, and the partnership allowed us to get closer to finding winning concepts for our business
Luke
DudePruner
I have been extremely impressed with the creative ability of Fraggell. They are the first creative team that actually understood how to convert my customers. They share the brand's sense of humour and know how to speak the customers language. They took what was a very difficult task for me (creating a pipeline of new ads) and made it simple and pain free. Above all, their ads simply work.
Lucas
Sandrine
Delighted to have worked with Fraser and his team.
We had difficulty finding an agency that was both customer psychology focused and results driven.
He and his team were able to produce professional, high-performance ads for our brand.I can’t recommend him highly enough.
Jeff
Truearth
Working with Fraggell on video development has been amazing. The team captured the essence of our brand, presenting impactful and engaging content that truly resonates with our target audience. I appreciate their approach of creating and testing multiple hooks, not only providing optimal results but also valuable insights for future videos.
From the initial stages of ideation to the delivery of the final product, their video creation process is not only seamless but also relieves you of the workload. I recommend Fraggell to anyone in search of impactful UGC video development.
Paige
Solawave
The ease of working with the Fraggell team is a breath of fresh air in the space. They're thoughtful with their creative briefs, make it super easy to collaborate, and understand a path to success for all their projects. And don't miss out on their epic photography skills! It's a great one stop shop to improving your content needs. Not to mention they are great with communication, even with an 8 hour time difference between us!
Estela
Vibe
Our collaboration with Fraggell has truly enhanced our brand's visual storytelling. They've brilliantly tailored their creative efforts to highlight our product, aligning perfectly with our vision. For any company seeking a creative agency that resonates with your brand, and brings your product to life in ways you hadn't imagined, Fraggell is the partner you're looking for.
Patrik
Sofatutor
We were thrilled with Fraggell’s ability to bring fresh and creative styles to our paid social ad campaigns. Their team went above and beyond in exploring innovative approaches that helped our brand stand out in the crowded social media landscape. Fraggell’s ability to infuse unique and captivating elements into their designs gave our ads a distinct edge. If you’re looking for a creative boost in your ad development, Fraggell is the agency to choose.”
Sophie
Abnormal
We reached out to Fraggell to help us build our Instagram channel. They helped us to create some really engaging and creative content to bring our feed to life, using innovative ways to showcase our product and packaging. Fraggell always responded quickly to any questions and media amendments, whilst enabling us to have creative lead on each project, with their expert input when required.
Katie
Gumbies
Working with Fraggell has been such a smooth process and we couldn't be more impressed!
Sending over the brief and information about our products was such a smooth process. We felt confident from the start that we would get the results that we wanted.
Phil
Betweener
The best part about working with Fraggell is the thoroughness and efficiency of the process. Fraser and his team are organized and thoughtful and deliver exceptional work without fail. I highly recommend working with Fraggell.
FAQ
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Ready to start scaling? ⚡️
Creative is the new targeting.
Creative is the new targeting.
Creative is the new targeting.
Scale your performance today and never have to worry about creative again.
Scale your performance today and never have to worry about creative again.