Blog
Notes on what works.
Guides, breakdowns and honest takes on ad creative, UGC and video marketing.
How Many Views to Go Viral: The Truth You Need to Know
How many views does it take to go viral? What counts as viral on TikTok, Instagram and YouTube, and the engagement metrics that really matter.
Read the articleHow to Post a GIF on Facebook with Fraggell Productions
A step-by-step guide to posting GIFs on Facebook using the GIF button or your own uploads, plus tips for comments, Stories, and using GIF-style creative in ads.
Read the articleHow to Write a Reel Script: A Guide by Fraggell Productions
Learn how to write Instagram Reel scripts that hook viewers fast, with a proven structure, worked example, and CTAs that boost engagement and conversions.
Read the articleStatic Ads: What They Are and How They Work
Learn what static ads are, why they still convert in video-first feeds, what makes a good one, and how to use them in your creative testing mix.
Read the articleTop 5 Ad Creative Styles to Boost Your Marketing Strategy
Explore the top 5 ad creative styles, including testimonial UGC, storytelling UGC, founder ads, static ads, and mini-VSLs, plus tips for choosing the right mix for your brand.
Read the articleReady to find your next winner?
In order to qualify:
- You run or work at a DTC brand
- You're spending at least $70,000/mo on ads
- You're ready to invest in creative diversity
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