UGC ads agency
UGC ads that beat your control.
Testimonial and storytelling UGC from an in-house Manchester team that ships 700+ ads a month. Creators cast for your product. Scripts built from your reviews and your ad account. Not a marketplace. Not brief-and-pray.
The receipts
▼40%
CAC for ALOHA in three rounds of UGC.
35%
Average hook rate on our ALOHA ads.
600+
UGC-led ads for Humantra, 72% higher CTR than the account.
What UGC is. And what it is not.
A real person, on their phone, telling the truth about your product. That is the whole trick. It is not an influencer post, and it is not a creator sent a brief and left to it. The performance lives in the script, the casting and the edit. We own all three.
When UGC wins.
Cold traffic. New angles. Proof-heavy products where trust is the objection. UGC is the cheapest way to test twenty angles in a month and find the two that scale. It is also the format that fatigues fastest, which is why volume and cadence matter more than any single ad.
Why ours perform.
Every script starts in your reviews, your communities and your ad-account data, not a trends folder. Creators are cast for the product, and they get it before they film. Our editors cut three to five hooks per concept, so one shoot becomes a test, not a gamble. Then the data decides what gets iterated.
Recent UGC ads
Made by Fraggell, run at real spend. Green chips mark a top ad or a measured result.
Hover any tile to preview · click for soundTap any tile to play with sound
How a UGC winner gets made
Same flywheel as everything we ship. Every round of testing feeds the next.
- 01
Research
Reviews, communities, past winners. The angles are already in there.
- 02
Cast and script
Creators matched to the product. Scripts in customer language, hook variants included.
- 03
Shoot and cut
Creators film. Our Manchester editors cut the hooks, captions and lengths.
- 04
Read the data
Hook rate, hold rate, CPA. Winners get iterated. Duds get killed.
“In only three rounds, we cut our CACs by over 40% and hit first-order profitable. If you're looking for a partner that balances the art and science of marketing — look no further.”
Fair questions,
straight answers.
Still weighing it up? Two minutes tells us both whether we're a match.
Start your application →Do you use a UGC marketplace?
No. Marketplaces send you a brief and a stranger. We cast creators for your product from our own network, write the scripts and edit the cuts. You get finished ads, not raw clips.
How many UGC ads a month?
Depends on your testing volume, but new concepts land every month, throughout the month. The whole studio ships 700+ ads a month across clients.
Who owns the content?
You do. Full usage rights for paid social are included. No surprise licence renewals.
Is this influencer marketing?
No. Influencers bring an audience. UGC creators bring a face and a phone. The ad runs in your account, on your targeting, at your spend. The creator does not post it.
Who is a fit?
DTC and CPG brands spending roughly $70k+ a month on paid social. That is where testing has enough signal to find winners quickly. Not there yet? Apply anyway and we will tell you straight.
Fill out your application
Ready to find your next winner?
Tell us about your brand, your goals and your numbers. That's enough for us to know whether we can help.
- 2-minute application, no pitch deck
- An honest call, not a hard sell
- A straight answer either way
We read every application. You'll either book a call or get an honest "not now."