Static ad creative
Statics that stop the scroll.
One frame. Headline, visual, offer, in a single look. We design statics from the same research as our video, then test them the same way: hook, hold, CPA. Cheap to make, fast to iterate, and still the quiet workhorse of most DTC accounts.
The receipts
▼30%
Average CPA drop across client accounts, measured in-platform.
700+
Ads a month out of the Manchester studio, statics included.
$450M+
Spent on Fraggell-made ads by DTC brands.
What a static has to do.
Earn a stop in under a second, then say one thing well. That means a real hierarchy: one headline, one visual, one reason to click. Most statics fail because they try to be the whole landing page in a square.
When statics win.
Retargeting, where the viewer already knows you. Offers and launches, where the message is the ad. Proof and reviews, which read faster as text than as talking heads. And any account where video is fatiguing and you need twenty new angles by Friday.
How we make them.
Angles come from the same research as our UGC: reviews, communities, ad-account data. Each concept ships as a family of variants, not a one-off, so the test tells you which headline or visual won. Product first, text you can read on a phone, and nothing that looks like a stock template.
Recent static ads
Made by Fraggell, run at real spend. Shown at the size they ran.
How a static winner gets made
Same flywheel as everything we ship. Every round of testing feeds the next.
- 01
Research
The angle comes from your customers, not a mood board.
- 02
Concept
Headline and visual pairs. Several per angle, so the test means something.
- 03
Design
In-house, product-led, phone-legible. Built to your brand, not a template.
- 04
Read the data
CTR and CPA by variant. Winners spawn the next family.
“I've been working with Fraser and his team for over a year now, and I can tell you that investing in a great creative team brings diversity, scale and significant improvements into your ad account. So if you're currently in a plateau of growth, or your ad account is struggling, I'd recommend trying Fraggell. Money well spent.”
Fair questions,
straight answers.
Still weighing it up? Two minutes tells us both whether we're a match.
Start your application →Do statics still work on Meta?
Yes. They are often the most efficient placement in an account because they are cheap to make and quick to iterate. What stopped working is generic statics. Specific ones, built from a real angle, still stop the scroll.
How many variants per concept?
Usually three to five. Same angle, different headline or visual, so you learn which element did the work instead of guessing.
Static or video?
Both, from one team. Video finds the angle on cold traffic. Statics carry it cheaply across retargeting and offers. Single-format accounts run out of road. Read our guide to static ads for the long answer.
What do you need from us?
Product shots if you have them, your reviews, and read access to the ad account. We can shoot product in the Manchester studio if you do not.
Can we get statics on their own?
Most clients run statics alongside UGC and studio, because the formats feed each other. Ask anyway. Two minutes tells us both whether it makes sense.
Fill out your application
Ready to find your next winner?
Tell us about your brand, your goals and your numbers. That's enough for us to know whether we can help.
- 2-minute application, no pitch deck
- An honest call, not a hard sell
- A straight answer either way
We read every application. You'll either book a call or get an honest "not now."