← Case studies The Black Stuff

Profitably scaled past $1.1M+

We became their full creative partner. Our ads now drive nearly 1 in 3 of their Meta purchases.

$1.1M+
Spent on Fraggell-made ads.
+9%
Click-through rate vs their in-house ads.
1,100+
Creatives delivered in 12 months.

The creative we ran

Real ads from the account.

Before and after.

Before

The founder was the ad team

Agency after agency delivered generic knockoffs of competitors. Nothing matched the brand's rugged, no-BS ethos. The best-performing ads were still the founder's own, which doesn't scale.

After

1/3 of all Meta purchases driven by our ads

Full creative partnership: concept strategy, research, UGC, founder-led and studio. Within six months our ads drove nearly a third of all Meta purchases with a 9% CTR lift, holding CPA benchmarks while scaling.

“I've been working with Fraser and his team for over a year now, and I can tell you that investing in a great creative team brings diversity, scale and significant improvements into your ad account. So if you're currently in a plateau of growth, or your ad account is struggling, I'd recommend trying Fraggell. Money well spent.”
JohnThe Black Stuff

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Ready to find your next winner?

In order to qualify:

  • You run or work at a DTC brand
  • You're spending at least $70,000/mo on ads
  • You're ready to invest in creative diversity

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