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The creative library

We make a lot of ads. Here are a few of our favourites.

Creative diversity is how you beat ad fatigue. Browse what we build, format by format.

Testimonial UGC

Real people and real reactions that build trust with cold traffic.

Nathan & Sons Testimonial UGC ad by Fraggell
Nathan & Sons
Govee Testimonial UGC ad by Fraggell
Govee
Chomps Testimonial UGC ad by Fraggell
Chomps
TruEarth Testimonial UGC ad by Fraggell
TruEarth
Vibe Testimonial UGC ad by Fraggell
Vibe
ALOHA Testimonial UGC ad by Fraggell
ALOHA
Protein Testimonial UGC ad by Fraggell — Top Ad
Top Ad Protein
Nathan & Sons Testimonial UGC ad by Fraggell
Nathan & Sons

Storytelling UGC

These ads are built to hold attention past the first three seconds and create a lasting impression.

Shay & Blue Storytelling UGC ad by Fraggell
Shay & Blue
Colon Broom Storytelling UGC ad by Fraggell — Top Ad
Top Ad Colon Broom
Humantra Storytelling UGC ad by Fraggell — Top Ad
Top Ad Humantra
Shay & Blue Storytelling UGC ad by Fraggell
Shay & Blue
Chatbooks Storytelling UGC ad by Fraggell
Chatbooks

High Production

High production craft from our in-house team and our own studio.

ALOHA High Production ad by Fraggell — CAC ↓40%
CAC ↓40% ALOHA
Protein High Production ad by Fraggell — Top Ad
Top Ad Protein
ALOHA High Production ad by Fraggell
ALOHA
The Foldie High Production ad by Fraggell
The Foldie
Leaf Shave High Production ad by Fraggell
Leaf Shave
Unstuck Box High Production ad by Fraggell
Unstuck Box
Kolkata Chai High Production ad by Fraggell
Kolkata Chai
Protein High Production ad by Fraggell
Protein
Shay & Blue High Production ad by Fraggell — Top Ad
Top Ad Shay & Blue

Founder Ads

The founder on camera, with the authority and authenticity of the person who built the brand.

Kolkata Chai Founder Ads ad by Fraggell — Top Ad
Top Ad Kolkata Chai
The Black Stuff Founder Ads ad by Fraggell
The Black Stuff
Humantra Founder Ads ad by Fraggell — Top Ad
Top Ad Humantra
The Black Stuff Founder Ads ad by Fraggell
The Black Stuff
Humantra Founder Ads ad by Fraggell
Humantra
Chatbooks Founder Ads ad by Fraggell
Chatbooks

Mini VSLs / Education

Longer, value-led creative that sells by teaching.

Portland Leather Mini VSLs / Education ad by Fraggell — Top Ad
Top Ad Portland Leather
Humantra Mini VSLs / Education ad by Fraggell — Top Ad
Top Ad Humantra
Untamed Mini VSLs / Education ad by Fraggell
Untamed
Leaf Shave Mini VSLs / Education ad by Fraggell — Top Ad
Top Ad Leaf Shave
The Black Stuff Mini VSLs / Education ad by Fraggell — Top Ad
Top Ad The Black Stuff
The Foldie Mini VSLs / Education ad by Fraggell
The Foldie
Leaf Shave Mini VSLs / Education ad by Fraggell
Leaf Shave
The Black Stuff Mini VSLs / Education ad by Fraggell
The Black Stuff

Statics

Single frames engineered to stop the scroll.

AI Ads

Generative creative: claymation, AI UGC and more.

Shay & Blue AI Ads ad by Fraggell
Shay & Blue
The Black Stuff AI Ads ad by Fraggell
The Black Stuff

Mashup Ads

Existing assets remixed into the next round of tests.

Nuvé Mashup Ads ad by Fraggell — Top Ad
Top Ad Nuvé
Louise Carter Mashup Ads ad by Fraggell
Louise Carter
Nathan & Sons Mashup Ads ad by Fraggell
Nathan & Sons
The Foldie Mashup Ads ad by Fraggell
The Foldie

Ready to find your next winner?

In order to qualify:

  • You run or work at a DTC brand
  • You're spending at least $70,000/mo on ads
  • You're ready to invest in creative diversity

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